Hatice Ertaş

Senior Content Writer

Experience and approach

I graduated from Kocaeli University with a degree in Business Administration in 2010. I have worked in content production, digital publishing and technology writing for more than 10 years.

I have written content for agencies and digital publications. At Metazen, I work as a senior content writer in a hybrid arrangement, planning publications, writing and editing for brands.

Topics and areas of expertise

  • Technology writing and digital publishing
  • Content planning and editing with SEO in mind
  • Content editing for answer engines and AI search through AEO and GEO
  • Artificial intelligence, Web3 and blockchain technology
  • The digital economy, emerging financial technologies and economic developments
  • Corporate writing suited to the brand’s voice and audience

From research to publication

Before writing, I research the questions readers want answered and compare sources. I examine developments in technology and digital finance alongside their economic effects and explain technical subjects in clear language.

When preparing content for SEO, AEO and GEO, I use headings that reflect search intent and give direct answers supported by sources. Before publication, I check that the information is current, remove repetition and simplify the wording.

Articles by Hatice Ertaş

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