The purpose of GEO and AEO
Customers may use AI tools to compare services or ask which product fits their needs. GEO (Generative Engine Optimization) aims to support brand mentions or citations in generative AI answers. AEO (Answer Engine Optimization) focuses on content that answers questions directly across search experiences.
We begin by recording how answers mention your brand and which pages they cite. We then identify missing explanations, conflicting information and technical obstacles. Those findings become the work plan. We cannot guarantee that a platform will recommend or cite your brand.
What we improve in your content
- Product and service descriptions: scope, conditions, suitable use cases and limitations.
- Comparisons and customer questions: useful differences, examples and concise answers.
- Sources and expertise: verifiable business information, author experience and current supporting links.
- Page structure: meaningful headings, readable text and structured data that matches the content.
For specialist subjects, we review information and sources with the people in your business who know the topic. Our content and technical team works on making the page understandable to readers and accessible to the systems that use it.
How it works alongside SEO
Our SEO service covers organic-search page planning and technical foundations. GEO and AEO add answer reviews and citation monitoring for agreed questions. Google’s AI features guidance explains that AI Overviews and AI Mode do not require a special file or schema. Markup alone cannot resolve missing information or blocked access.
Who is the service for?
B2B services, consulting firms and technical products can be a good fit when customers research their options in detail. We first examine audience questions and the content you already have. If basic product or service information is missing, we start there.
Deliverables and measurement
You receive the target question list, initial findings, content recommendations and a record of changes. Regular checks distinguish a brand mention from a clickable source link. Each record includes the platform, date and question used.
Answers can vary by question, time and platform. Reports describe observations from the selected question set. Where we can measure them, reports include referral traffic and enquiries.
Scope and pricing
| Scope | Effect on fees |
|---|---|
| Topics and questions | Sets the answer reviews and content requirements. |
| Existing pages | Determines where editing or new content is needed. |
| Languages and platforms | Affects adaptation and review time. |
| Monitoring frequency | Defines regular checks and reporting work. |
Share your website and priority services. After the initial review, we can propose a scope covering content, technical implementation and monitoring.
