Google Ads and paid social management
Our PPC and paid social management service covers campaign setup, monitoring and budget allocation. In Google Ads, we review search terms, negative keywords and bidding strategies. On Meta, LinkedIn and TikTok, we test audiences, content and placements. We assess costs alongside sales and lead data to decide which campaigns to develop further.
Who it is for
We work with businesses that want to improve existing campaigns, test demand for a new product or generate more qualified leads. We begin by assessing your offer, budget and measurement options.
- Demand exists but you are invisible: people search for your product, yet competitors sit above you in the results.
- Unclear return on spend: you run ads but cannot see clearly which campaign actually makes money.
- E-commerce and service brands chasing growth: you want to plan campaign spend using sales and lead data.
- Entering a new market or launching a product: you need real market data fast to test price and message.
Account access, measurement and reporting
We verify conversion measurement before moving budget towards campaigns that deliver results. We regularly review irrelevant searches, underperforming ads and points where visitors abandon the conversion process.
- Measurement comes first: we test analytics and ad conversions, and assess whether your account needs server-side tracking.
- Business-metric focus: we assess impressions and clicks alongside lead quality, sales value and cost per conversion.
- Transparency: the ad account stays your property and you reach the dashboard whenever you want.
- Regular review: weekly optimization, monthly strategy review.
What drives your budget and cost
Costs depend on the account and campaign scope. The proposal explains the following items:
The proposal separates the agency management fee from the media budget paid to advertising platforms. If creative production, a landing page or additional tracking setup is needed, we define that scope upfront too.
| Factor | Effect on cost |
|---|---|
| Sector and competition | Competition, ad quality and bidding strategy affect the cost per click. |
| Target location | Demand and competition in the target area affect the budget needed. |
| Channel and format | Campaign type, reach and creative requirements shape the cost structure. |
| Conversion goal | Sales, qualified enquiries and traffic have different values and acquisition costs. |
| Creative and landing page | Ad content and landing-page usability can affect conversion rates and costs. |
When sales data is available, return on ad spend (ROAS) compares sales revenue with advertising spend. Product costs and other expenses determine how much of that revenue is profit. For service businesses, the number of leads that become customers can be more useful than lead volume alone.
How we get started
In the first meeting, we discuss your goals, current account and approximate budget. If you need ad visuals or a campaign landing page, we list those separately in the proposal. After launch, we review the first month’s data and planned adjustments together. Tell us what you want your campaigns to achieve.
You own the advertising account and can view campaign data directly. We agree on responsibilities for publishing, testing and reporting at the start.
