I graduated in 2010 from the Graphic Design Department of Mersin University’s Faculty of Fine Arts. I have worked as a graphic designer and art director at several agencies, contributing to projects across brand identity, advertising campaigns and print design.
I work as an art director at Metazen in a hybrid arrangement. I develop brands’ visual identities and guide design work with the team. I follow campaigns from the initial idea to the final execution so they remain consistent across print and digital media.
Areas of expertise
- Art direction and creative concept development
- Brand identity, logo and corporate design
- Visual direction for advertising campaigns
- Catalogues, brochures and printed communications
- Design and visual adaptations for digital channels
- Design production and team coordination
From idea to execution
I start by understanding what a brand wants to communicate and who it needs to reach. I choose colour, typography and imagery to support that idea. I want the design to be clear at a glance and recognizable as part of the brand.
Agency experience has taught me to bring different expectations together in one project. I discuss sketches and design alternatives with the team and develop them through feedback. Before delivery, I check how the files will look in print and on screen.
