I combine editorial work and performance marketing at Metazen in a hybrid arrangement. I handle campaign setup, audience targeting, budgets, optimization and reporting for advertising on Meta, LinkedIn and TikTok.
I assess campaigns through lead generation and the quality of incoming leads. I test different ad copy and visuals, then use the results to review targeting and budget decisions.
Advertising campaign expertise
- Campaign setup and management across Meta, LinkedIn and TikTok
- Audience research, budget planning and campaign optimization
- Ad copy and visual testing
- Lead generation and conversion quality assessment
- Performance analysis and reporting
Blockchain, Web3 and cryptocurrency publishing
I have been writing about blockchain technology and cryptocurrencies since 2016. My news articles and guides cover Web3 projects. My experience across publications and digital projects includes writing, editing, content management, social media and digital communications.
- Research, news coverage and guides on blockchain technology
- Explanatory articles on Web3 projects and the decentralized web
- Content creation, editing and editorial planning for cryptocurrency publications
Readers’ questions guide my editorial planning. I research and write articles, then edit them before publication. I draw on my advertising experience when choosing how to present a subject across different channels.
